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AVENGERS MASTERWORKS #18 (Digital) (11 Apr 2018) Marvel Comics

cover:  George Perez
Terry Austin
AVENGERS MASTERWORKS #18 (Digital)
Date: 11 Apr 2018
Cover Price: $
Publisher: marvel.com

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    Opinion: The 99 cents Marvel Collections

    posted Apr 14, 2018, 10:56 AM by Vu Nguyen [ updated Apr 14, 2018, 11:01 AM ]

    From Vu


    AVENGERS MASTERWORKS #18 (Digital) (11 Apr 2018)
    Marvel Comics
    About a month ago (March 14, 2018), Comixology and Marvel, started their 99 cents deals on their recent collections. Physical comics retailing $19.99 were sold at $0.99, it was an unbelievable deal. However, to me, the digital pricing sounds about right to me. I have long argued that since there are no printing, paper, or shelf space costs, it should be sold at cost or nearly nothing.

    So every week I bought a lot of Marvel's 99 cents books, including artists I didn't care for or followed. I have so many books, realistically, I probably won't be reading some of them.

    Unfortunately, this week (April 11, 2018), Comixology ended their 99 cents sale (even though they still have the banner up from this screen print). The two Avengers digital books were priced at $16.99 and $19.99 (they cost exactly the same as the physical books)... an overblown price for digital goods, in my opinion.

    Bleeding Cool wrote comic book retailers at the Diamond Retailer Summit in Chicago complained to Marvel Comics EIC C.B. Cebulki and pressured them to stop the sale. In light of the summit, I learned that Marvel Comics weren't losing money on the sale at all - that in fact, Amazon paid the wholesale price to Marvel, it was Amazon losing money on this sale. But, I didn't believe that Marvel Comics knew nothing about the promotion. If Amazon was strictly responsible for this, why didn't they do the same sale for their DC or Image books? It doesn't make sense... Marvel had to know or approved of these sales.

    Fortunately, Amazon still hadn't taken down their 99 cents promotional pricing. I rushed over there and grabbed 14 books. My complaint is that I don't think you can turn off "1-Click" purchasing, and you have to own a Kindle (or download their Kindle app on iOS or Android). Once you link your Amazon and Comixology, your Kindle purchases should automatically show up on your Comixology app. It's a little inconvenient, and annoying, but I can attest that it works. Once Amazon completely kill off the 99 cents bargains - which I believe will be next week - I will happily delete my Kindle app (which will disable accidental purchases with those dreaded "1-Click" button).

    To summarize, I have spent more money in a month than I have ever spent in my entirety of buying digital comics. If the trend continued, I would have spent more money in two months than a year of Marvel Unlimited. In fact, if the sale goes on for a year, it's possible I would spend about $900 (based on my spending habit of $75 a month), much, much more money than any Marvel or Comixology Unlimited subscription. Perhaps I'm just one person when it comes to these 99 cents books, but I would like to think there are others out there like me.

    You can argue that these deep discounts aren't good for retailers - but I'm telling you, from my perspective, I was never going to buying the physical Marvel books anyway.  The retailers aren't losing money (at least from me), since I wasn't going to buy them in the first place. At least with the sale, I will drop $14 this week to buy most of their books (even if I'm not going to have time to read them).  The fans who want the physical books, will still buy the physical books.

    If you take away the sale, I would go back to spending $0 on digital books. That's fine, I guess I'm saving money in the long run. I still buy physical books, but, believe me, it's not in the hundreds of dollars, and it's not necessary going to be Marvel Comics. When it comes down to it, all the money I'm not spending on Comixology/Marvel Comics, it's not good for the industry, since I will just pour my money into something else (video games, toys, or movies).



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