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From Comic Books, Cartoon Glasses and
other important things
 FANTASTIC FOUR #184 (35 Cents Variant) (Jul 1977)
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Marvel 35 cent Price Variants
Sunday, July 18, 2004 10:05:09 PM
(excerpt)
Below is a complete list of all the 1977
Marvel comics which had 35 cent variant covers. Once again, much of the
information included was first gathered by Jon McClure, and was
published in several issues of Comic Book Marketplace. As with the 30
cent variants, it is believed that there is a 35 cent variant for every
book Marvel published for five months prior to the actual price increase
to 35 cents. As far as I know, however, this has not been proven, for
certain. For example, only recently has a copy of Scooby-Doo 1 been
found, and only one Western book and one copy of a Sgt. Fury issue have
been discovered. The purpose of the variant versions was to test
market-resitance to the increase. In fact, an ebay seller recently
produced a letter from Sol Brodsky
documenting that the 35 cent copies of Star Wars 1-4 were authentic
and part of Marvel's marketing research (thanks to Dan Cusimano for the
letter).
The situation with 35 cent variants is
much more simple than with the 30 cent variants from the year before,
and can be summed up in one word: RARE.
(NOTE: Only Perez-related titles are listed here.)
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ATLANTIC SPECIAL #7/1978 (Sweden) (Jul 1978) 
