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DC Comics curate a very tight list of books for new readers

posted Aug 8, 2017, 12:07 AM by Vu Nguyen

DC Comics
We caught up with DC Co-Publishers Dan Didio and Jim Lee at San Diego Comic-Con for our annual interview. In Part 2 of this two-part interview, we talk about the demographics of DC readers and different ways of measuring them, and steps DC is taking to get and keep top talent. In Part 1, we talked about the dip in comic store graphic novel sales, the differing impacts of Wonder Woman on sales, and DC revealed two new graphic novel lines in the planning stages.


Do you think that might explain the difference in the Wonder Woman performance in bookstores versus comic stores?

Didio: It depends.  For people coming in brand new to Wonder Woman, they might not know where a comic store is, but they might be walking through a bookstore or, we're forgetting our biggest retailer, Amazon.  It's very easy.  They see a movie, hear about a movie, they go online, they press a button, and they get the book shipped the next day.  That's a way for people to explore what it is.

When we look at a movie coming out, we curate a very tight list of what we think is the best representation of the character, and we put a lot of marketing support behind that to make sure people are aware of what we think are the best books to read if they were enjoying the movie experience.

You might see George Pérez's book because of the Ares tie, or the Brian Azzarello / Cliff Chiang, "New 52" Wonder Woman because it was a lot of inspiration material in there.  We make sure they are out there buying those types of product, and we are out there promoting it very heavily both in the bookstore market and direct market.

Direct market people are probably aware of it already.  They might even have it, but for the people coming in brand new, they might be buying it online or in the bookstores.