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DC Drops Diamond

posted Jun 6, 2020, 2:16 PM by Vu Sleeper

PREVIEWS vol 10, #11 (Nov 2000)
Diamond Distribution
Excerpt: In a message to retailers today, DC explained its decision. “DC has been analyzing its Direct Market distribution for some time, long before COVID, specifically in light of sustained stagnant market growth,” the message said. “The timing of the decision to move on from Diamond was ultimately dictated by the fact that DC's contract with Diamond has expired, but incidentally, the disruption by COVID to the market has required DC to forge ahead with its larger growth strategies that will benefit both the Direct Market and DC.”