News‎ > ‎

Hero Initiative Interview with President Jim McLauchlin

posted Apr 11, 2009, 8:08 AM by Vu Sleeper

Hero Initiative Interview with President Jim McLauchlin
Friday, April 10, 2009

My best piece of comics journalism to date, circa November 2006. Sorry, the “Win Your Very Own George Pérez” Contest is long since over.

Jim McLauchlin currently serves as President of The Hero Initiative, the first-ever federally chartered not-for-profit corporation dedicated strictly to helping comic-book creators in need. By creating a financial safety net for yesterday’s creators who may need emergency medical aid, financial support for essentials of life, or an avenue back into paying work, Hero offers a chance for all of us to give back something to the people who have given us so much enjoyment.


WIZARD WORLD, TEXAS 2006 (10-12 Nov  2006)
McLauchlin (rotates cap 180 degrees, designating his “PR” mode): Well, how about our “Win Your Very Own George Pérez” Contest on which we’re partnering with retailer Tales of Wonder, and which we’re announcing this weekend at Wizard World: Texas?

That's right, George Pérez: Living Legend and Artist Extraordinaire of New Teen Titans, Wonder Woman, and JLA/Avengers fame (to name just a handful of highlights from the Man’s vast bibliography). You win, we fly George to your front door! If you're a store, congratulations, you get him for a signing appearance. If you're a fan, George comes to your house and takes you to lunch. Whatever. We find a way to make it work, and George will DO it—he's that crazy!

SBL: How do people enter the contest, Jim, and how does it benefit Hero Initiative?

McLauchlin: Contestants can enter in two ways:

(1) Every purchase with Tales of Wonder enters the customer into the drawing. Each $1 spent will result in one entry. The more you spend during the promotion, the more likely your chance to win.

(2) Enter free by sending an email to Tales of Wonder with “George Perez” in the subject line. Limit one free entry per person, per day. Include in the email your first name, last name and full address. Emails will be added to the Tales of Wonder newsletter list, where the winner will be announced.

Tales Of Wonder will donate a percent of every sale through the web site to Hero Initiative.

The contest kicks off at this weekend’s Wizard World Texas, November 10-12, and will run through the end of December. The winner will be announced after January 1, 2007. Unfortunately for George’s international fans, this prize is limited to a winner within the United States.

I should also mention we're holding a "Marvel Then and Now" event at UCLA on Dec. 2 starring Joe Quesada and Stan Lee. It's an amazing, rare opportunity to hear Stan and Joe speak together, which should be a blast. Tickets are available at this address.